Book: Marketing /Promotions & Social Media
This is a very exciting and unique marketing opportunity!
We are searching for someone who will help market and promote a soon to be, nationally acclaimed book entitled "Lead With Love", written for managers and leaders who are looking to transform their leadership skills and style! This person will be responsible for providing all of the support necessary in the marketing initiatives that will carry out and execute a comprehensive promotional launch of a book, due to release in April 2010. The Book Marketing Manager will focus on targeting best seller lists with national recognition, and will have a strong focus on generating bulk book sales.
Individuals will maintain our CRM and initiate email campaigns, all while maintaining Blogs and newsletters as well as press releases; therefore exceptional writing skills are necessary! Additionally, this position will require extensive use of Social media meaning that the selected candidate will need to demonstrate experience with and utilization of : Twitter, Squiddo, Facebook, Linkedin, Digg, YouTube and more! Ideally, candidates with SEO experience are desired. Lastly, the selected candidate will have knowledge and experience with radio , media, TV and news sites regarding the promotion of this book and its author.
This position will report directly to our Marketing and Public Relations Director who has carefully crafted the marketing plan for this book launch!
If you are thirsty for executing and launching this nationally acclaimed book, we want to hear from you today!
Duties & Responsibilities:
• Carry out a strategic marketing plan and action items for the pre-pub, lunch and post-pub of the book release
• Execute and maintain an extensive online social media campaign through Twitter, Facebook, LinkedIn, Squidoo, YouTube, Digg, Delicious, StumbleUpon and a blog site
• Write online press releases to promote the author and the upcoming book
• Distribute press releases through the various online platforms
• Write and send out weekly and monthly newsletters (content provided by author).
• Update, work with and maintain an internal CRM system
• Reach out to online blogger communities and potential affiliates for online exposure
• Reach out and set-up speaking events and presentation opportunities.
• Work with PR Company to reach out and promote media exposure through radio shows, TV shows and book review opportunities
• Lunch and carry out a digital marketing campaign around the book publication date
• Create WOM, Buzz and enticement around the book and author through the online world
• Assist with video productions when needed for multimedia initiatives
Qualifications:
• Must be able to demonstrate complete familiarity with, and active involvement with: Top social networking sites and Different online marketing methods and platforms
• Excellent writing and communications skills;Proactive thinking
• Ability to connect to people online and via phone
• Undergraduate degree highly desirable-with a specialization in Marketing.
Please send your cover letter, resume and salary expectations to RobynL@O2MediaInc.com. We sincerely look forward to hearing from you!
- Location: Pompano Beach, FL
- Compensation: $40-$50,000 dependant upon experience
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.